High heels & rubber boots, stable & strategic plan – sounds like a contradiction? But that's precisely where the successful future of our agriculture lies! This talk focuses on women in agribusiness, from the "invisible doer" to the executive at the top of an agricultural company. What has made the transformation in the agricultural sector possible, and why is diversity no longer just a nice-to-have, but the key competency for success? With personal insights, historical aha moments, and the "& principle," Viktoria Mayer shows how women are shaping the industry and why they are no longer the exception, but the new norm.